Simbolon, Freddy Pandapotan, Elvira Rossi Handayani, and Menik Nugraedy. 2020. “The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car”. Binus Business Review 11 (3):187-96. https://doi.org/10.21512/bbr.v11i3.6420.