SUNDJAJA, Arta Moro; SAVINA, Giovanka; YULI, Yuli; HARDIANTO, Thomas. The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce. Binus Business Review, [S. l.], v. 13, n. 1, p. 19–29, 2022. DOI: 10.21512/bbr.v13i1.6801. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/6801. Acesso em: 27 apr. 2025.