SIMBOLON, F. Pengaruh Switching Costs terhadap Customer Retention pada Industri Perbankan di Indonesia. Binus Business Review, [S. l.], v. 2, n. 2, p. 698-707, 2011. DOI: 10.21512/bbr.v2i1.1180. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/1180. Acesso em: 23 feb. 2025.