MADIAWATI, P. N. The Effects of Experiential Marketing and Store Atmosphere on Customer Loyalty of MSMEs in West Java. Binus Business Review, [S. l.], v. 14, n. 3, p. 297-305, 2023. DOI: 10.21512/bbr.v14i3.9760. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/9760. Acesso em: 22 feb. 2025.