DEWANTI, Retno; UTOMO, Henderi Budi; HIDAYAT, Andrie. Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa. Binus Business Review, [S. l.], v. 1, n. 2, p. 378–387, 2010. DOI: 10.21512/bbr.v1i2.1083. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/1083. Acesso em: 10 may. 2025.