YUNITASARI, E.; PARAHIYANTI, C. R. Investigating the Effect of Consumer Ethnocentrism, Cosmopolitanism, and Relative Product Quality to Brand Preferences: An Insight from Generation Z in Indonesia. Binus Business Review, [S. l.], v. 13, n. 3, p. 259-272, 2022. DOI: 10.21512/bbr.v13i3.8341. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/8341. Acesso em: 22 feb. 2025.