AJIWINANTO, M.; SIMANJUNTAK , M. .; TANJUNG, H. . Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin. Binus Business Review, [S. l.], v. 12, n. 3, p. 241-254, 2021. DOI: 10.21512/bbr.v12i3.6989. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/6989. Acesso em: 22 feb. 2025.