SUNDJAJA, A. M.; SAVINA, G.; YULI, Y.; HARDIANTO, T. . The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce. Binus Business Review, [S. l.], v. 13, n. 1, p. 19-29, 2022. DOI: 10.21512/bbr.v13i1.6801. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/6801. Acesso em: 3 apr. 2025.