YUNITASARI, Debby; FAHRURROZI, Fahrurrozi; ADDAINURI, Muhammad Isbad. Analysis of Influencing Generation Z Purchasing Decisions in East Java Through Electronic Word of Mouth (E-WOM) Mediation. Binus Business Review, [S. l.], v. 16, n. 3, 2025. DOI: 10.21512/bbr.v16i3.13572. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/13572. Acesso em: 21 nov. 2025.