GUNAWAN, A. Analisis Pengaruh Communal Activation terhadap Keputusan Membeli untuk Meningkatkan Brand Loyalty (Studi Kasus Teh Botol Sosro Less Sugar). Binus Business Review, [S. l.], v. 4, n. 2, p. 631-643, 2013. DOI: 10.21512/bbr.v4i2.1377. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/1377. Acesso em: 3 apr. 2025.