MASAKAZU, K.; WIJAYA, I. G. N. S.; SUWARDIKA, G.; SUNIANTARA, I. K. P. The Mediating Role of Brand Image in the Relationships Between Interactivity, Electronic Word of Mouth (E-WOM), and Purchase Intention Among Generation Z. Binus Business Review, [S. l.], v. 16, n. 1, p. 27-38, 2025. DOI: 10.21512/bbr.v16i1.12080. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/12080. Acesso em: 22 feb. 2025.