MASAKAZU, Kadek; WIJAYA, I Gusti Ngurah Satria; SUWARDIKA, Gede; SUNIANTARA, I Ketut Putu. The Mediating Role of Brand Image in the Relationships between Interactivity, Electronic Word of Mouth (E-WOM), and Purchase Intention among Generation Z. Binus Business Review, [S. l.], v. 16, n. 1, p. 27–38, 2025. DOI: 10.21512/bbr.v16i1.12080. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/12080. Acesso em: 13 jun. 2025.