PRABOWO, H.; MUCHARDIE, B. G.; HANDRIMURTJAHJO, D. Pengaruh Communal Activation untuk Membentuk Brand Loyalty Produk Minuman. Binus Business Review, [S. l.], v. 3, n. 1, p. 536-548, 2012. DOI: 10.21512/bbr.v3i1.1341. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/1341. Acesso em: 23 feb. 2025.