SOVIYANTI, E.; NOFRIZAL, N. The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia. Binus Business Review, [S. l.], v. 15, n. 3, p. 271-285, 2024. DOI: 10.21512/bbr.v15i3.10945. Disponível em: https://journal.binus.ac.id/index.php/BBR/article/view/10945. Acesso em: 22 feb. 2025.