Gunawan, A., Sumarwan, U., Yuliati, L.N. and Jahroh, S. 2022. Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?. Binus Business Review. 13, 3 (Oct. 2022), 285-292. DOI:https://doi.org/10.21512/bbr.v13i3.8526.