Caesaron, D., Safrudin, Y.N. , Salma, S.A., Yastica, T.V. and Pramadya, A.R. 2021. Factors Affecting the Perceived Effectiveness in Preventing the Transmission of COVID-19 in Indonesia: Integrating the Extended Theory of Planned Behavior and Health Belief Model. Binus Business Review. 12, 3 (Oct. 2021), 197-210. DOI:https://doi.org/10.21512/bbr.v12i3.7112.