Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)

Authors

  • Haryadi Sarjono Bina Nusantara University
  • Engkos Achmad Kuncoro Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v4i1.1407

Keywords:

BCG, Matrix, Kopertis region III-DKI Jakarta, higher education

Abstract

This research intends to know position of market growth in higher education, especially Sekolah Tinggi, based on market share, using BCG metrics. Unit analysis is all private higher educations in Kopertis III – DKI Jakarta, consisting of University, Sekolah Tinggi, Institute, and Academics. The object of analysis is the number
of new student admission. Method of data collection in this paper is field research including observation and literature research method. The secondary data used in this study is data from Kopertis region III. Based on the results of the study, it is obtained Sekolah Tinggi for the academic year 2008 and 2009 is in quadrant III (Cash Cow).

Author Biographies

Haryadi Sarjono, Bina Nusantara University

Management Department

Engkos Achmad Kuncoro, Bina Nusantara University

Management Department

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Published

2013-05-31
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