Faktor-Faktor yang Mempengaruhi Kepuasan Mahasiswa pada Universitas Bina Nusantara
DOI:
https://doi.org/10.21512/bbr.v3i1.1343Keywords:
service quality, satisfaction, correlationAbstract
This study aims to determine the factors that influence student satisfaction of service quality. The research methodology used correlation effects of independent variables, namely the factors of service quality; reliability, responsiveness, assurance, empathy, and tangibles against the dependent variable, the satisfaction of students. The results showed that the five dimensions of service quality is significant influence on student satisfaction. BINUS University needs to improve the quality of service to increase the level of student satisfaction.
Plum Analytics
References
Kotler, P. (2009). Manajemen pemasaran. Jakarta: INDEKS.
Lovelock, C., & Wright, L. (2002). Principles of service marketing and management. New Jersey:
Pearson Education.
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