Faktor-Faktor yang Mempengaruhi Kepuasan Mahasiswa pada Universitas Bina Nusantara

Authors

  • Reina Reina Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v3i1.1343

Keywords:

service quality, satisfaction, correlation

Abstract

This study aims to determine the factors that influence student satisfaction of service quality. The research methodology used correlation effects of independent variables, namely the factors of service quality; reliability, responsiveness, assurance, empathy, and tangibles against the dependent variable, the satisfaction of students. The results showed that the five dimensions of service quality is significant influence on student satisfaction. BINUS University needs to improve the quality of service to increase the level of student satisfaction.

Dimensions

Plum Analytics

Author Biography

Reina Reina, Bina Nusantara University

Jurusan Teknik Informatika

References

Kotler, P. (2009). Manajemen pemasaran. Jakarta: INDEKS.

Lovelock, C., & Wright, L. (2002). Principles of service marketing and management. New Jersey:

Pearson Education.

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Published

2012-05-31
Abstract 351  .
PDF downloaded 3150  .