Penerapan E-Bisnis sebagai Pembentuk Keunggulan Bersaing (Competitive Advantage) pada Perusahaan
DOI:
https://doi.org/10.21512/bbr.v2i2.1248Keywords:
e-bisnis, e-commerce, keunggulan kompetitifAbstract
E-bisnis telah memiliki pengaruh besar pada hubungan bisnis dilevel perusahaan, bisnis dan operasional. Sukses tergantung pada manajemen yang berpikiran terbuka sehingga dapat memahami dan memperoleh nilai nyata dari e-bisnis. Manfaat dari e-bisnis bukan hanya mempercepat dan mempraktikkan proses internal perusahaan tersebut, tetapi juga dari kemampuannya untuk menyebarkan keuntungan kepada anggota lain dari supply chain tersebut. Organisasi juga dapat menambah nilai positif terhadap konsumen melalui produk dan jasa dengan banyak cara yang bisa dilakukan oleh e-bisnis. Lebih banyak lagi, dalam sebuah perubahan lingkungan hidup yang cepat, penerapan e-bisnis bisa membuat organisasi menciptakan keunggulan kompetitif untuk memenangkan kompetisi.
Plum Analytics
References
David, F. (2011). Strategic management (13th ed.). Pearson.
Philips, P. (2003). E-business strategy. Mc Graw Hill Education.
Turban, E. (2004) Introduction to e-commerce. Pearce.
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