Strategi Bisnis pada PT CTL Dengan Pendekatan Metode Tows
DOI:
https://doi.org/10.21512/bbr.v1i2.1092Keywords:
TOWS, matrix, business strategy, internal-externalAbstract
The purpose of this research is determining direction of the correct business strategy to be applied by PT CTL, a garment company producing cloth for men. Research method used by the author is descriptive analysis with a case study research method. Research is conducted by collecting data obtained through survey by interview and giving questionnaire to all staff and head and also observation by evaluating directly the research object and also through literature study. Data analysis is conducted through input phase by using IFAS and EFAS matrix, adaptation phase with TOWS diagram, TOWS matrix and Internal-External matrix, and also uses SPACE matrix and also BCG matrix to analyse company's finance situation. Based on the conducted analysist the recommended corporation level strategy to be used by the company is diversification strategy direct to growth and stability.
Plum Analytics
References
David, F.R. (2004). Manajemen strategi konsep, Indeks, Jakarta: Kelompok Gramedia.
David, F.R. (2006). Manajemen strategi konsep-konsep, edisi kesepuluh, Jakarta: Salemba Empat.
Hurriyati, R. (2005). Bauran pemasaran dan loyalitas konsumen, cetakan pertama, Bandung: CV Alfabeta.
Husein, U. (2001). Riset pemasaran dan perilaku konsumen, cetakan ketiga, Jakarta: Gramedia.
Husein, U. (2001). Strategic management in action, cetakan pertama, Jakarta.
Kotler, P., dan Amstrong. (2001). Prinsip-prinsip pemasaran, Jakarta: Erlangga.
Kotler, P., and Trias de bes, F. (2003). Lateral marketing (berbagai teknik baru untuk mendapatkan ide-ide terobosan), Jakarta: Erlangga.
Kotler, P. (2004). Manajemen pemasaran, edisi millenium, jilid pertama, Indeks, Jakarta: Kelompok Gramedia.
Kuncoro, E.A. (2010). Perumusan strategi bisnis pada PT Samudera Nusantara Logistindo, Jurnal Binus Business Review, Vol.1, No.1, Mei 2010, Jakarta: Binus University.
Michael, P. (2000). Strategi bersaing, Jakarta: Erlangga.
Rangkuti, F. (2004). Analisis SWOT: Teknik membedah kasus bisnis, cetakan kesebelas, Jakarta: PT Gramedia Pustaka Utama.
Tunggal, A.W. (2004). Manajemen strategik, Jakarta: Havarindo.
Sugiyono. (2003). Metode penelitian bisnis, cetakan kelima, Bandung: CV Alfabeta.
Supranto, J. (2003). Metode riset: Aplikasinya dalam pemasaran, cetakan kedua, Jakarta: Salemba Empat.
Tjiptono, F. (2002). Strategi pemasaran, Yogyakarta: Andi.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
