Model Rantai Markov Pangsa Pasar Operator Selular di Universitas Bina Nusantara, Jakarta Barat

Authors

  • Tjia Fie Tjoe Universitas Bina Nusantara
  • Haryadi Sarjono Universitas Bina Nusantara

DOI:

https://doi.org/10.21512/tw.v8i2.736

Keywords:

Markov chain model, market share, operator, cellular

Abstract

Article presented the replacement of cellular cards operator service user, especially for GSM of five operators that are dominant in Indonesia, those are  XL, Mentari, Simpati, AS, and IM3 for six months with teenagers sample of 295 students from Management Department of Bina Nusantara University. The used method was Markov analysis. Besides that, it also used State and Probability State that were used to identify the whole possible situation of a process or system. Based on the research, from 295 samples of teenagers, it can be seen that there is a switching from one provider into another.
Dimensions

Plum Analytics

Author Biographies

Tjia Fie Tjoe, Universitas Bina Nusantara

Jurusan Manajemen, Fakultas Ekonomi

Haryadi Sarjono, Universitas Bina Nusantara

Jurusan Manajemen, Fakultas Ekonomi

References

Abdurahman, Edi. “Konsep Dasar Markov Chain dan Kemungkinan Penerapannya,” diakses pada tanggal 20 Juli 2007 dari http://www.litbang.deptan.go.id/warta-ip/pdf-file/edi.pdf,

Darmawan, A. 1996. Dilema Paritas Program. Jakarta: Cakram.

Dimyati, T.T dan A. Dimyati. 1992. Operation Research Model-model Pengambilan Keputusan. Edisi 2. Bandung: Sinar Baru.

Heizer, Jay dan Barry Render. 2006. Manajemen Operasi. Edisi Ketujuh. Jakarta: Salemba Empat.

Isaacson, D.L. and R.W. Madsen. 1976. Markov Chains Theory and Aplications. New York: John Wiley and Sons.

Kotler, Phillip. 2002. Manajemen Pemasaran. Jakarta: Pearson Education Asia.

Subagyo, Pangestu, Marwan Asri, dan T. Hani Handoko. 1989. Dasar-Dasar Operations Research. Yogyakarta: BPFE.

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Published

2007-09-28
Abstract 744  .
PDF downloaded 528  .