Analisis Pengaruh Kebijakan Harga Tiket dan Kualitas Kenyamanan terhadap Kepuasan Pelanggan: Studi Kasus Kereta Api Argo Bromo Anggrek Jakarta-Surabaya

Authors

  • Retno Dewanti Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta

DOI:

https://doi.org/10.21512/tw.v7i1.611

Keywords:

price regulation, pleasure quality, customer satisfaction

Abstract

Article explore the influence of the price regulation and pleasure quality versus customer satisfaction using linier regression and measure the performance level versus the customer needs using Cartesius Diagram in order to find the customer satisfaction
index. The result of this research showed that the quality of pleasure services was the highest follow by the price regulation.


Keywords: 

Dimensions

Plum Analytics

References

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http://ticketing kereta-api.com

www.infoka.kereta-api.com

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Published

2006-03-31

Issue

Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006

Section

Articles

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