Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International

Authors

  • Enggal Sriwardiningsih Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
  • Lydia Angelia Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
  • Lisa Aulia Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta

DOI:

https://doi.org/10.21512/tw.v7i1.608

Keywords:

customer decision making, computer, notebook

Abstract

Customer decision the goal of the research is to clarify that to buy product is influenced by four factors; those are culture, social, characterictic individu, and psycology. Analysis was done by consumer behavior theory, consumer buying, decision, validity and reliability tests. The result of the research show that these factors influence strongly, expecially individual factor influence very strong.

 

Dimensions

Plum Analytics

References

Anonim. 2005. Statistik Dasar. http://www.olahdata.com.

Barata, Doni dan Bahtiar Saleh Abbas, et al. 2004. “Analisis Pengaruh Faktor Sosial, Affect, Kompleksitas PC, Kecocokan Tugas, Konsekuensi Jangka Panjang dan Kondisi yang Menfasilitasi Terhadap Pemanfaatan PC, Studi Kasus: Dosen-dosen Universitas Bina Nusantara.” Penelitian Hibah Bersaing. Jakarta.

Cooper, Donald R. dan William Emory. 1995. Metode Penelitian Bisnis. Jilid-1. Edisi Kelima. Jakarta: Erlangga.

Kotler, Philip. 2000. Manajemen Pemasaran. Edisi Milenium. New Jersey: PrenticeHall, Inc.

Santoso, Singgih. 2000. Buku Latihan SPSS Statistik Parametrik. Jakarta: PT Elex Media Komputindo.

Setiadi, Nugroho J. 2003. Perilaku Konsumen, Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Prenada Media.

Simamora, Bilson. 2002. Panduan Riset Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama.

Sugiyono. 2004. Metode Penelitian Bisnis. Bandung: CV Alfabeta.

Sulaiman, Wahid. 2003. Statistik Non-Parametrik Contoh Kasus dan Pemecahannya dengan SPSS. Edisi Kesatu. Yogyakarta: Andi Yogyakarta.

Supranto, J. 2000. Statistik: Teori dan Aplikasi. Jilid-2. Edisi Keenam. Jakarta: Erlangga.

Umar, Husein. 2005. Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama.

Downloads

Published

2006-03-31

Issue

Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006

Section

Articles

License

Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 

USER RIGHTS

 All articles published Open Access will be immediately and permanently free for everyone to read and download.  We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)

Abstract 1159  .
PDF downloaded 1669  .