Analisis Customer Relationship Management terhadap Kepuasan Pasien Pusat Jantung Nasional Harapan Kita

Authors

  • S. Liawatimena Bina Nusantara University
  • Teguh Arifianto Bina Nusantara University
  • Yunina Saliu Bina Nusantara University
  • Hartono Agus Salim Bina Nusantara University

DOI:

https://doi.org/10.21512/tw.v3i1.3832

Keywords:

customer relationship management, patient

Abstract

The research tries to find out how big the influence of Customer Relationship Management of Heart Centre Patient Harapan Kita concerning the patient satisfaction. The Customer Relationship Management divide into three main functions which is Acquisition, Enhance, and Retain. The conclusion is, if there is increased in Customer Relationship Management of Heart Centre Patient Harapan Kita, it will increased the patient satisfaction also.

Dimensions

Plum Analytics

References

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Yoeti, H. Oka A. 1999. Customer Service Cara Efektif Memuaskan Pelanggan. Jakarta: Pradnya Paramita.

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Published

2002-03-31
Abstract 444  .
PDF downloaded 374  .