Vol 1, No 2 (2009)

Published on June 2009

Table of Contents

Articles

THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA PDF
Daniel Hendrasaputra, Andy Lunarjanto 194 - 215
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION PDF
Wahyu Adhi Nugroho, Luki Safitri Wihandoyo 216 - 238
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY PDF
Filipus Rahmat Winata, Dahlia Darmayanti 239 - 289
INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRA SERVICE QUALITY PDF
Harry Istianto, Dimas Haryo Pribadi, Firdaus Alamsjah3 290 - 298
THE ROLE OF EMOTIONAL SATISFACTION IN SERVICE ENCOUNTER FOR DEPARTMENT STORES IN JAKARTA PDF
Theresia Tanihaha 299 - 310
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA PDF
Grace Hartanti, Asnan Furinto 311 - 333
ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ PDF
Satria Widyatama Ramelan, Purnomo Sidhi, Muhril Ardiansyah 334 - 346
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA PDF
Muhammad Muhammad, Edi Abdurachman 347 - 365
STRATEGI CHANGE MANAGEMENT UNTUK MEMPERCEPAT IMPLEMENTASI PENGGUNAAN APLIKASI PERANGKAT LUNAK BERBASIS OPEN SOURCE: STUDI KASUS KEMENTERIAN NEGARA RISET DAN TEKNOLOGI PDF
Muhamad Amin, Richard Kumaradjaja 366 - 386
ANALISA KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN JASA PADA PEMEGANG KARTU KREDIT EVERYDAY BANK MANDIRI DI JAKARTA PDF
Zera N. Imawan, Bun Sucento 387 - 400


ISSN: 1979-6854