Consumerism Capitalist Perspective in Animation Film Sen To Chihiro No Kamikaushi By Hayao Miyazaki

Authors

  • Roberto Masami Prabowo Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v8i4.3906

Keywords:

Japanese animation, capitalist consumerism, implicit message

Abstract

One of the works of Studio Ghibli who directed by Hayao Miyazaki entitled Sen to Chihiro no Kamikakushi (千と千尋の神隠し) would be discussed in this research about the capitalist consumerism. The research method in this research was qualitative and descriptive analytical method. The results of this research will provide the new insights into the animation appreciation and the understanding of the implicit context in the story. People can understand the politic, economic, culture of Japanese after watching the work of Studio Ghibli. The author hopes that the results of this article will produce useful conclusions and will be used for the next study.
Dimensions

Plum Analytics

Author Biography

Roberto Masami Prabowo, Bina Nusantara University

Japanese Department, Faculty of Humanities

References

Chambers, S. N. I. (2012). Anime: From Cult Following to Pop Culture Phenomenon. The Elon Journal of Undergraduate Research in Communications. 3(2), 1-3.

Griffin, R. W., & Moorhead, G. (2011). Organizational Behavior: Managing People and Organizations. Boston: South-Western College.

Haghirian, P. (2011). The Historical Development of Japanese Consumerism. London: Palgrave Macmillan.

Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer Behavior: Building Marketing Strategy. New York: McGraw – Hill International.

Hill, M. (2008). Japanese HSC Extension Course Support Materials 2009-2013: Material Set 1 – Anime Background Notes. New South Wales: NSW Department of Education and Training, and Association of Independent Schools of New South Wales.

Iles, T. (2008). The Crisis of Identity in Contemporary Japanese Film: Personal, Cultural, National. Leiden: Brill.

Isern, M. T. I., & Donaghy, K. (2012). Films in Health Sciences Education: Learning Through Moving Images. Barcelona: Edicions Universitat Barcelona.

Itagoshi, T. T. (2014). Rebuilding of the Competitive Strategy for Japanese Companies in the U.S. Anime Market. 情報社会学会誌 9(1), 43-53.

Kawakatsu, M. (2014). The Downfall of Gods in “Spirited Away” A Mirror Image, the Overturned Scenery and “Reversible Destiny-Yoro Park” (『千と千尋の神隠し』における神々の零落). Saitama Gakuen Daigakukiyō. Ningen Gakubu-Hen (埼玉学園大学紀要. 人間学部篇). 13, 181-192. Retrieved from http://www.media.saigaku.ac.jp/bulletin/pdf/vol13/human/15_kawakatsu.pdf.

Kawase, Y., & Nakamura, K. (2007). 人間形成の教育―教育相談と発達援助の教育に関わって (Education of human formation - concerning education consultation and education of development aid). Tokyo: 相川書房 (Aikawa Shobo).

Lamerichs, N. (2013). The Cultural Dynamic of Doujinshi and Cosplay: Local Anime Fandom in Japan, USA, and Europe. 10(1), 154-176. Retrieved from www.participations.org/Volume%2010/Issue%201/10%20Lamerichs%2010.1.pdf.

Lenburg, J. (2012). Legends of Animation: Hayao Miyazaki. New York: Chelsea House.

Maslow, A. H. (2013). A Theory of Human Motivation. USA: Martino Fine Books.

Masami, S. (2007). 日本アニメの現在と将来-人的資源の視点からの考察-(Present and Future of Japanese Animation - Consideration from the Viewpoint of Human Resources -). Nagoya University of Commerce & Business Administration. NUCB Journal of Economics and Information Science. 52(1), 23-33. Retrieved from http://ci.nii.ac.jp/els/contentscinii_20170615132804.pdf?id=ART0008393712.

Miyazaki, H., & Isao, T. (2001). Spirited Away/Sen to Chihiro no Kamikakushi. Japan: DVD Studio Ghibli/Disney Studios.

Norris, C. J. (2009). Manga, Anime and Visual Art Culture. The Cambridge Companion to Modern Japanese Culture. Australia: Cambridge University Press.

Phillips, A., & Stringer, J. (2007). Japanese Cinema: Texts and Contexts. New York: Routledge.

Solomon, M. R. (2014). Consumer Behavior: Buying, Having and Being. Boston, Mass: Pearson, Prentice Hall.

Sukawa, A. (2014). アニメ・マンガにみる家族表象とジェンダー問題. 東京 : 青山学院大学国際交流共同研究センター (Tokyo: Aoyama University Joint Research Institute for International Peace and Culture). Peace and culture Journal, 6(1), 57-74.

Suyanto, B. (2013). Sosiologi Ekonomi: Kapitalisme dan Konsumsi di Era Masyarakat Post Moderenisme. Jakarta: Kencana Prenada Media Group.

Yamamura, T. (2008). アニメ聖地の成立とその展開に関する研究 : アニメ作品「らき☆すた」による埼玉県鷲宮町の旅客誘致に関する一考察 (Study of Birth and Development of “Sacred Place for Anime Fans”: Discussion of Tourist Promotions Based on Animated Work “Luckey Star” Focused on Washimiya, Saitama Prefecture). 国際広報メディア・観光学ジャーナル (The Journal of International Media, Communication, and Tourism Studies), 7, 145-164. Retrieved from http://hdl.handle.net/2115/35084.

Yamanaka, H (2008). The Utopian “Power to Live”; The significance of the Miyazaki Phenomenon. In MacWilliams, Mark W. (Eds); Schodt, Frederik L. (Foreword by), Japanese Visual Culture: Explorations in the World of Manga and Anime. Armonk, NY, USA: Routledge.

Downloads

Published

2017-10-31

Issue

Section

Articles
Abstract 1525  .
PDF downloaded 960  .