Vol. 15 No. 1 (2024): Binus Business Review
Editorial
Articles
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Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia
Abstract 336 . Downloaded 159 -
The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era
Abstract 227 . Downloaded 132 -
Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude
Abstract 265 . Downloaded 178 -
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic
Abstract 93 . Downloaded 58 -
The Risk Assessment and Human Risk Control in Indonesian Power Plant
Abstract 115 . Downloaded 70