Analisis Internal Perusahaan (Strength & Weakness), Menggunakan konsep ‘Resource-Based View of the Firm’ dengan Kerangka VRIO
DOI:
https://doi.org/10.21512/bbr.v2i2.1457Keywords:
strategic management, resource-based view of the firm, VRIO framework, competitive advantage, sustained competitive advantageAbstract
Problems in the company's internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the company's internal resources as a strength or weakness. Before we can determine whether a resource can be categorized as strengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strength or weakness
Plum Analytics
References
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17: 99-120.
David, F. (2008). Strategic management (12th ed.). Prentice Hall.
Wheelen, T. L., & Hunger, J. D. (2010). Strategic management and business policy, achieving sustainability (12th ed.). Prentice Hall.
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